Brand Identity

About This Brand and Identity Service

A brand is the set of expectations people bring to your product before they use it. Our job is to make those expectations accurate and worth having.

Strategy First, Marks Second

Before anything is drawn we agree what the brand is claiming, who it is claiming it against, and which of those claims you can actually defend. A mark that carries no position is only decoration.

• Positioning
• Logo and marque
• Typography and colour
• Brand guidelines

Built to Be Used

We deliver identities as working systems — tokens, templates and rules — rather than a PDF that goes out of date the first time somebody needs a new slide.

Consistency Without Policing

The guidelines are written for the people who will use them under time pressure: short rules, real examples, and a clear answer for the cases that come up every week.

A brand is not what you say it is. It is what people repeat about you when you are not in the room — and consistency is how that sentence stays the same.

What You Take Away

Everything ships in formats your team already works in, so the identity survives contact with the next campaign, the next hire and the next deadline.

• Primary and responsive logo set
• Type scale, colour tokens and grid
• Templates for social, deck and print
• A written tone of voice with examples

Conclusion

An identity earns its cost in the years after launch, not the week of it. We build the one your team can keep running without calling us back.