Digital Marketing

About This Digital Marketing Service

We run marketing as a series of experiments with a stated hypothesis and a number that would change our mind. That keeps spend honest and makes the losing tests as useful as the winners.

Channels That Earn Their Place

A channel stays in the plan while it pays for itself. We size each one against the same yardstick rather than defending last year’s allocation.

• Channel strategy
• Paid acquisition
• Lifecycle email
• Attribution

Short Loops

Creative, landing page and audience move together in fortnightly cycles, because testing one of the three in isolation usually tells you nothing you can act on.

Attribution You Can Argue With

We set out the model, its assumptions and where it will be wrong, so the numbers can be challenged instead of believed. That is what makes them useful in a budget meeting.

Spend is only wasted when you learn nothing from it. Decide in advance what result would make you stop, and every campaign pays for itself in information.

The Reporting

Reporting is short by design: the handful of measures that predict next quarter, not the full catalogue of what happened last month.

• A single dashboard the team actually opens
• Cost per qualified lead by channel
• Creative test log with outcomes
• A quarterly plan with named bets

Conclusion

Tight loops, honest measurement and the willingness to switch off what is not working. That is most of the advantage.